Conversations in Communication® is a series of publications revolving around the Communication industry. The series was started in the Graduate School of Communication at the University of Hartford and is currently published through Full Media Services. Co-Authors Philip Weinholtz and Jabree Dunham-Carson continue to work on the series, based on their working experience in the communication industry.
Interconnected in the 21st Century, the first edition of Conversations in Communication is a series of publications, which started during Weinholtz’s graduate studies at the University of Hartford’s School of Communication. This collection of essays examines: (1) corporate communication, (2) branding strategies, (3) cultural communication, (4) strategic communication and (5) emerging social media systems. The collection ends with an original research study which looks at interconnectivity and the impact it has had on the communication industry.
Customer Relationship Management (CRM) as a Function of Public Relations is a research study conducted by researcher and author Dunham-Carson while a graduate student in the School of Communication at the University of Hartford. The purpose of this study is to discover if Customer Relationship Management (CRM) programs can serve as a function of Public Relations in the development of stakeholder relationships. The results from this study provide strong correlations between satisfaction, reputation, goodwill, and identification, offering new insight on the connection between CRM, Public Relations, and customer association.