FMS Publishing
Full Media Services is dedicated to publishing content that is new and innovative. This includes, but is not limited to: novels and short stories; non-fiction
Category: Articles
Short Stories from Rwanda
Short Stories from Rwanda is a series of short stories from authors Augustin Ndayizeye and Sylvestere Ntabajyana. The central message of this book is to
Branding as a Diffusion Strategy
“Branding is a communication tool, designed to deliver a message. An innovation is like a product in that it needs clear communication of its purpose
Customer Relationship Management (CRM) as a Function of Public Relations
CRM tactics and outlets include, but are not limited to, direct mailings, emails, advertisements, surveys, automated service channels (ex. Internet access, phone and voice recognition
Involve Your Employees in Technology Driven Projects
The majority of workers fit into two categories: those who are comfortable with technology and those who are not. Unless the business is technology-specific, it
